As the fall semester kicks off, remember to set aside some additional time for your commute to campus. The first few weeks are always a busier period with students, staff and faculty getting back into the swing of things. Whether you are walking, driving or biking, expect a little extra hustle and bustle on the campus pathways and parking areas. Planning ahead can help ensure you arrive on time and stress-free for your classes or meetings. Avoid additional driving stress and parking fees by choosing one of the many free or highly discounted forms of sustainable transportation at CSUSM. Biking, transit, carpool and vanpool options are available here. Contact our sustainable transportation coordinator at 760-750-7029 or commuterprograms@csusm.edu for more information. Welcome back, Cougars, and have a great start to the semester!

Welcome to the new academic year! We hope you have enjoyed a restorative summer. We look forward to our work together in the year ahead in support students’ academic success. Learning & Tutoring Services for Fall 2024 The learning centers are at the heart of the direct academic support that the Office of Undergraduate Studies (OUGS) provides CSUSM students. Virtual and in-person academic support is available. For a list of specific courses supported, visit our website. We look forward to working with you to ensure that students have access to available academic resources.    STEM Success Center supports courses in these disciplines: Biology, chemistry, computer science, mathematics and physics Writing Center: Supports writing in all courses Supplemental Instruction supports courses in these disciplines: Biology, chemistry, economics, physics, psychology and speech-language pathology NetTutor supports courses in these disciplines: Business, economics, finance, history, psychology, political science, philosophy, Spanish, statistics for human development, and statistics for psychology Language for Your Syllabi/Cougar Courses Container Faculty are our most powerful partners in engaging students with academic support resources on our campus. To assist you in directing students to campus academic support resources, we have drafted language to include on your syllabi/Cougar Courses containers. You also may want to provide this link to your students. When do we open to students? Students are welcome to visit Learning & Tutoring Services to see the space or study beginning Aug. 26. Tutoring begins Sept. 3 and is open Mondays through Thursdays from 10 a.m.-5 p.m. and Fridays from 10 a.m.-3 p.m. Where? The second floor of the Extended Learning Building. The STEM Success Center is in ELB 250. The Writing Center is in ELB 201 for in-person tutoring (see our website for virtual support options).  Do students visit the academic learning centers? Yes. Supported by roughly 120 trained peer educators, the STEM Success Center, Writing Center, Supplemental Instruction (SI) program, and NetTutor supported more than 19,000 student visits during the 2023-24 academic year. This includes an 8.8% increase in unique visits from the 2022-23 academic year.  Thank you, faculty and staff, for directing students to these learning centers and for your key role in recommending students to serve as peer educators in Learning & Tutoring Services. We can support many more students, so please continue to direct them to us. To what effect? Data suggest that students who make at least five visits to a single learning center per semester in support of a specific course tend to earn higher grades. Visiting the learning centers early and often is sage advice. In the words of one of our peer educators, “The more you go, the more you know.”  Friendly Suggestions Add the language to your syllabi and Canvas course containers. Encourage students to stop by LTS during the first week of the semester to get acquainted. They can simply come by to look around. Encourage students to make use of the free tutoring at least once during weeks 1-3. Remind your students that LTS is a safe space to learn. Encourage them to bring a friend with them when they visit LTS. Remind your students that with regular visits to LTS early and often throughout the semester, their learning will be deeper and their GPA likely will be higher.  Feel free to reach out to us with your questions and suggestions. In his role as assistant dean, Adam Petersen supervises Learning & Tutoring Services. You can reach him at apetersen@csusm.edu For Learning & Tutoring Services questions, contact Evan Smith (esmith@csusm.edu), Learning & Tutoring Services director. For Writing Center questions, contact Allison Reyes (ajreyes@csusm.edu), associate director of LTS for writing support. For STEM Success Center questions, contact Paulina Coronado (pcoronado@csusm.edu), associate director of LTS for STEM support. For Supplemental Instruction (SI) questions, contact Alex Picasso (apicasso@csusm.edu), SI coordinator.   We know that the more students believe they belong, the better they do academically. Thank you for all you do to enrich this vibrant learning community. Best wishes for a wonderful fall semester. Dawn M. Formo Dean, Undergraduate Studies Adam Petersen Assistant Dean, Undergraduate Studies

Manal Yamout McDermid often feels like she’s standing on the cutting edge of California’s multibillion-dollar green economy.   One day, McDermid will be meeting with a company that is developing what are effectively electric helicopters designed to cover distances of less than 100 miles – basically, an Uber for the skies. The next day, she’ll sit down with a business that’s building a device that captures a semi truck’s carbon emissions directly from the tailpipe, pumps it into a tank, then either buries it underground or sells the CO2 for use in products like soda.   Still other days might include huddles with firms that make rooftop solar panels, heat pump water heaters, even self-driving cars.    “Each of the clients that I work with, I get a chance to embed in their team,” McDermid said. “I get to jump around. And not only is the subject matter different, but the people are different and the vibe is different. I like that diversity.”  Those clients, in turn, value McDermid’s expertise, so much so that they’re willing to pay handsomely for it, in many cases while they’re still trying to get off the ground as a startup. The Cal State San Marcos alumna is the founding partner of Caliber Strategies, a Sacramento-based lobbying firm that helps energy and climate companies – whether sexy startups or stodgy utilities – navigate the regulatory maze that is the California policy arena.   In doing so, McDermid draws on almost two decades of experience in state politics and policymaking, going back to when she was a clean energy adviser to former Gov. Arnold Schwarzenegger in her early 20s, only a few years after graduating from CSUSM with a degree in biology.   “I founded this company because it’s really challenging to bring new technologies to market, especially in a place like California where the market rules are quite complex and there are all these different agencies doing different things,” McDermid said. “We focus exclusively on climate and energy, and primarily on what I refer to as disruptive technologies.”  Founded in 2013, Caliber now totals eight employees, and one of McDermid’s fellow partners is Michael Picker, former president of the California Public Utilities Commission (CPUC), the nonpartisan body charged with regulating the state’s utilities. The company has almost 50 clients, including investment management giant Blackstone, accounting firm KPMG and Sunrun, one of the nation’s biggest solar installers.  Sometimes Caliber’s clients take the form of a legacy company that’s opening a new product line. A.O. Smith Corporation, for example, has been around for 150 years and is one of the world’s leading manufacturers of water heaters and boilers, with annual sales of almost $4 billion. But as California increasingly moves toward the full electrification of all buildings, A.O. Smith is gravitating toward heat pumps, which heat water using electricity instead of gas.   Enter Caliber. The company worked with a team of nonprofit, industry and environmental organizations to help pass legislation to allocate about $44 million in incentives for heat pumps. Caliber then led an effort with this coalition and the CPUC to design an incentive program that would offer state residents payments of up to $7,300 for installing heat pumps.   Another category of clients is fledgling businesses with an innovative solution to a climate-related problem. Charm Industrial is a Bay Area startup with a mission to, as its website touts, “put oil back underground,” an elegantly simple description of the complex science involved in carbon capture and sequestration. Charm approached Caliber in its infancy, seeking to get introduced to the right people, increase its name recognition and create a market from scratch.   “It’s about streamlining the process, and even more so trying to educate regulators,” McDermid said. “We educate regulators and policymakers about what the needs of new technologies are. After the policymaker has already said, for example, we want electric cars and you have the market ready, there remain all these barriers that no one has figured out. So it’s a collaborative process to figure out how we get from where we are now to where we want to be.”  It was at CSUSM where McDermid discovered her twin passions for environmental science and public policy. Having initially enrolled at the university on a cross country and track and field scholarship (she competed for two years before injuries forced her to stop), she decided she wanted to pursue conservation biology and save the earth one planted tree at a time.   At some point in her college journey, however, it dawned on her that planting trees – even 10 to 20 acres worth – couldn’t compare with, say, protecting millions of acres through legislation. As a junior, McDermid spent the fall semester in Washington, D.C., as part of the Panetta Congressional Internship Program, and when she returned, she ran for and was elected president of Associated Students, Inc., for her senior year in 2004-05. She even started a progressive activist organization with some friends.   “CSUSM was this perfect testing ground to try out all these different things,” she said.  Using her student experience as a springboard, McDermid was accepted after graduation into the Capital Fellows Program, an initiative through Sacramento State that offers paid, full-time fellowships in each branch of California’s government. She was assigned to Gov. Schwarzenegger’s office for a year, followed by a year working in the office of First Lady Maria Shriver.   In 2008, McDermid got her big break when Susan Kennedy, still early in her tenure as Schwarzenegger’s chief of staff, acted on a recommendation to tap McDermid as her top deputy. Kennedy was seeking not an executive assistant but someone who could step into her high-pressure position when necessary and not miss a beat. In McDermid, she found a kindred spirit, essentially a younger version of herself.   “She was perfect,” Kennedy said. “She looked out at the landscape from the perspective of, if she were the chief of staff to the governor, how would you prepare for this? How would you brief him on this? What information do you need from the agencies or the departments or the senior staff?  “It’s a very tough role to step into, and she earned everyone’s respect because she was so good at what she did. She made me twice as good at what I was doing because she was as good as me.”  Near the end of his eight years as governor, Schwarzenegger began to feel a particular urgency to buttress his accomplishments in the climate space. He tasked Kennedy with figuring out how to secure permitting for a host of renewable energy projects being incentivized by the Obama administration, and Kennedy in turn tasked not only Picker – the former CPUC president and current Caliber partner – but also McDermid.   “It was a failure-is-not-an-option initiative by the governor,” Kennedy said. “I gave Michael all the power, and I gave him the most powerful weapon I could think of, which was Manal. The two of them were responsible for basically unlocking gigawatts of renewable energy in California, which completely changed the landscape of the state’s climate initiatives.”  McDermid’s efforts were so successful that, when Schwarzenegger left office in 2011 and Jerry Brown entered, she was among just a handful of staffers retained out of the nearly 100 in the governor’s office. She departed later that year to take a job in Washington as a lobbyist for NextEra Energy, an electric utility holding giant, before Kennedy lured her back to California in 2013.   With her longtime mentor, McDermid launched not only Caliber but also Advanced Microgrid Solutions (AMS), a company that was born out of the shuttering of the San Onofre nuclear power station in June 2013. That closure created an immediate 20% power shortage in large portions of Los Angeles, a gap that AMS filled by building what McDermid called the “world’s largest virtual power plant” – battery storage systems at commercial sites like Kaiser Permanente, Irvine Company and Walmart. Over time, AMS shifted its focus from developing those large-scale energy storage projects to providing software that allowed others to optimize their own energy storage assets.  When AMS was sold in 2020, McDermid rededicated herself to Caliber, which had been on the back burner for a few years. During the pandemic, she got married and moved from San Diego (where she grew up after her family escaped war-torn Lebanon when she was 3) to Santa Barbara, her husband’s hometown. Manal and Hitch, her husband, have a 3-year-old son, Malek.   McDermid makes frequent trips to Sacramento and to San Francisco, where Caliber has a small office. Not coincidentally, the Bay Area also is the headquarters of the CPUC, one of the regulatory bodies that Caliber works closely with, along with the California Energy Commission, the Air Resources Board and the Natural Resources Agency.  Many for-profit companies have an adversarial relationship with the regulators that establish the rules governing them, but that’s not the case with Caliber or most of its clients. They’re all in the same boat and rowing in the same direction when it comes to the state’s ambitious climate goals, which is one of myriad reasons why McDermid loves the work she does.   “We’re very focused in California precisely because we actually want to get things done,” McDermid said. “I don’t want to spend my time convincing someone that climate change is a problem or that we should put more electric vehicles on the roads. The nice thing about California is, at the highest level, the leadership is completely bought in on what the problem is. And it’s more about figuring out: How do we solve it?”    Manal Yamout McDermid  Major at CSUSM: Biology  Graduation year: 2005  Company: Caliber Strategies  Website: caliberstrat.com  Founded: 2013  Number of employees: 8    Talking Business With Manal Yamout McDermid What's the best advice you received about starting a business?  Work with people you like. It's super simple, but if you pick people you like and admire and want to spend an inordinate amount of time with, you really can't go wrong. In some ways, getting the people right is more important than the idea and the path to market.     What advice would you give budding entrepreneurs?  Same advice as the first one: Choose your partners carefully, and choose them based on their character, their integrity and your level of trust in them. Don’t just think about breaking into a market.    What's the greatest challenge in starting your own business?  I think it's the uncertainty and the self-doubt that come with it, like: Should I grow? The greatest challenge is believing that as you scale up, things will work out, and getting the confidence to take that next step.    Knowing what you know now, is there anything you would have done differently?   No. I'm a firm believer that whatever happens was supposed to happen, and it doesn't mean that it was good. But I wouldn't have done it differently.     What are the qualities of a good entrepreneur?   I would say confidence, belief in yourself. The ability to really pay attention to what's happening around you, whether that's the market or the people you surround yourself with.  Media Contact Brian Hiro, Communications Specialist bhiro@csusm.edu | Office: 760-750-7306

It’s a tale as old as higher education itself: a college student desperately seeking a job to defray the cost of attendance or just to pocket a little extra spending money.   That was the situation Elijah Schneider found himself in as a freshman at Cal State San Marcos when he attended a Thanksgiving celebration in the fall of 2015. One of the guests that day – Schneider remembers him being a neighbor or a distant family friend – was a business owner who was soliciting opinions about his company’s Instagram channel.   Though firmly in its core demographic, Schneider was no big afficionado of Instagram – he estimates that he had posted fewer than 20 times in about a decade of having an account. He was (and is), however, very opinionated. So while fellow attendees declined the invitation to weigh in, Schneider didn’t hold back.  He told the man that his company’s feed looked ugly, that the images resembled generic stock photography and that he should replace whatever marketing agency handled his social media. A few days later, Schneider followed up with a phone call in which he proposed a rather bold suggestion for who should be the replacement.  As Schneider recalls it: “I was like, ‘Hey, you’re getting ripped off. You told me you’re paying this agency 10 grand month or something. How about you pay me 1,500 bucks a month? I will learn, I will become obsessed with this. Give me three months. If it doesn’t work, get rid of me.’ ”  To Schneider’s surprise, the man agreed to the gambit. Schneider had promised that he would devote 10 hours a week to the enterprise, but he grew so fixated that he doubled it. After a few months, the company’s Instagram following had swelled by a factor of eight, and the man was so pleased that he wanted more services.   “Do you know how to do paid ads?” he asked Schneider.  “No, but I’ll figure it out,” Schneider replied, with a degree of self-assurance that would become his trademark.   He did indeed, to the tune of quintupling a $1,000 investment in paid ads after taking a few courses on YouTube and LinkedIn. By the end of his freshman year, Schneider was managing tens of thousands of advertising dollars, being connected to a second client and hiring his first employee – all while living in The QUAD housing facility and taking classes toward his major in business administration.  As a teenager in his dorm room, Schneider founded a digital marketing agency that he first called Mercury Media before changing the name to Modifly in 2017. He continued to build the company during his five years at CSUSM – eventually moving into an office at Union Cowork across the street from campus in North City – before graduating in 2020.   Today, Modifly occupies a sleek, modern, 8,000-square-foot space in a high rise in downtown San Diego, a short walk from where Schneider lives with his wife, Sarah, an OR nurse at UC San Diego whom he met at CSUSM. Two years ago, Schneider sold a majority stake in his nascent business to a parent company called CourtAvenue, helping his team grow to 30 employees spread across four cities, including Mexico City. Modifly’s current and former clients include such brands as Mercedes-Benz, Nordstrom and UGG boots.    Asked about his unorthodox path to becoming an entrepreneur, the now 27-year-old Schneider said: “Because I didn’t have the baggage of working for other companies, I hadn’t developed bad habits. I had to develop perspective, which allowed me to – with no experience – test things and see what’s working and what’s not. Not having a traditional background is fantastic in terms of the progression of the business because we do things differently. Every time somebody joins the company from another agency, they’re like, ‘It’s not supposed to work like this.’ And I’m like, ‘I know, it’s great.’ ”  How does Schneider do things differently? He conducts a performance evaluation called a 360 review in which every employee of the company evaluates everyone else, meaning that the CEO (Schneider) can get critiqued by a lower-level worker who was just hired.   “It’s not about age or experience,” Schneider said. “Everyone’s perspective is critical.”  How does he do things differently? Even as the young leader of a young business, he’s not afraid to call established companies out on what he sees as flawed marketing strategies and to propose solutions that constitute much more than tinkering around the edges.   Take Poo-Pourri, which devises and sells fragrant sprays for toilets. The company approached Modifly after its previous marketing partner didn’t work out. After a deep dive into customer feedback, Schneider proposed a complete overhaul of its approach, mostly notably removing the “Poo” and broadening to other types of sprays. Now rebranded as ~Pourri, the company peddles fragrances that reduce odors from not only the bathroom, but also pets, cars, shoes, baby diapers, even marijuana.  “Digital media and digital marketing are constantly changing – every hour, it feels like,” Schneider said. “It’s a giant puzzle, and if you have to navigate that as a brand, it can become really confusing. I love this business because it pushes me to think outside the box to solve problems.”  Schneider’s righthand man almost since the outset of his entrepreneurial journey has been Brandon Biancalani. They met at orientation before their first year at CSUSM – Schneider an incoming freshman from San Diego, Biancalani from San Clemente. They soon learned that they would be living a couple rooms down from each other on the same floor of The QUAD (Schneider’s future wife lived a few rooms down in the other direction).   Biancalani initially was struck by Schneider’s outspokenness – a sharp contrast to his introversion – but while other residents of the dorm were distracted by partying or other teenage concerns, he and Schneider bonded over long, late-night conversations about life goals. Having entered CSUSM as a kinesiology student, Biancalani quickly realized it wasn’t for him, and when Schneider dangled an opportunity in the summer of 2016 to be Employee No. 2 for Modifly (then Mercury Media), Biancalani jumped at it.   They moved into an apartment south of campus and lived together for the next 3½ years before graduating in the same class. Biancalani, who’s also married to a fellow CSUSM alumna, is now the head of paid media for Modifly.   “We had this feeling early on that we could be really successful with this,” Biancalani said. “Even when we didn’t have an office, we’d meet at a coffee shop, just a couple kids figuring stuff out. And then it started turning into something big really fast.”  Biancalani says their business partnership works so well because he’s a detail-oriented, data-crunching specialist while Schneider is a big-picture visionary.   “Elijah has done so many personality quizzes that land him in that ‘thought leader’ category,” he said. “If something new pops up, he’s probably three steps ahead and already is best buddies with the person who owns the company. His superpower is that he can predict things and be on the cutting edge and be fearless in voicing that early. And he’s right 99% of the time.”  After Schneider sold his majority stake in Modifly in 2022, he turned over day-to-day operations to a new president, Nico Coetzee, who’s been in the marketing business since Schneider was an infant. Now that he has built a stable company, Schneider is relentlessly focused on its growth. He travels frequently to meet potential clients, speak at conferences and generally proselytize on behalf of Modifly.   Given that he stumbled upon his career in the most accidental way imaginable – giving offhand advice to someone at a family gathering – even Schneider is often amazed by the passion he feels for it.   “I pour myself into this job because I can and because I want to,” he said. “It doesn’t feel like work; it’s my favorite thing. There are definitely days where I’m like, ‘I just want to go home, I’m done.’ But 99 out of 100 days, I love what I do.”    Elijah Schneider  Major at CSUSM: Business administration  Graduation year: 2020  Company: Modifly  Website: wemodifly.com  Founded: 2016  Number of employees: 30    Talking Business With Elijah Schneider What's the best advice you received about starting a business?  Surround yourself with the right people. You are a product of your environment, and if you have morally good people around you, then every piece of advice you're receiving is typically to your benefit. People over everything – that's the biggest thing.     What advice would you give budding entrepreneurs?  If you have an idea for a business, just do it. Don't overthink it. Just put it in the market. Also, make sure you give yourself permission to take a step back and look at the bigger picture.    What's the greatest challenge in starting your own business?  For me, it was age and experience. I didn't really have a good mentor system around me. The people I could turn to for advice, I kind of had to build that as we went.     Knowing what you know now, is there anything you would have done differently?   I would have evaluated myself more. I am good at some things, I am great at others and I am horrendous at others. I wish I had been able to take a step back and evaluate myself in a way where I could place levers of accountability to fill the holes.     What are the qualities of a good entrepreneur?   First and foremost is awareness. You have to be aware of yourself, your environment, your strengths and weaknesses. Number two is vision. As an entrepreneur, if you cannot bring people together to accomplish something, whether it's a task or solving a specific problem, you're not going to do well.  Media Contact Brian Hiro, Communications Specialist bhiro@csusm.edu | Office: 760-750-7306