Newsroom
- Summer Scholars Project Fuses Engineering With NeuroscienceSoudeh Khoubrouy came to Cal State San Marcos two years ago with an unorthodox mix of expertise: a background in electrical engineering (in which she holds a Ph.D.) combined with a research interest in neuroscience (in which she has a master’s degree). Entering her third fall as an assistant professor of electrical engineering, Khoubrouy runs the Neural Signal Processing and Artificial Intelligence Research (NSPAIR) Lab, a small room in Academic Hall where she and a group of students work on projects fusing her two academic fields – using engineering skills to advance neuroscience applications. This summer, the NSPAIR team began a project that they hope could someday contribute to helping people with paralysis use brain signals to accomplish everyday tasks. As part of the long-running Summer Scholars Program on campus, the three students in Khoubrouy’s lab – Aleks Gonzalez, Moises Nelson and Manuel Villa-Hernandez – started modestly. They learned about the electroencephalogram (EEG) cap that Khoubrouy purchased through a Hispanic-Serving Institutions STEM grant during her first year at CSUSM. The EEG cap is worn over the head, where 32 electrodes connect to the scalp (non-invasively), measure brain signals and send them wirelessly to a computer. The students then learned how to interpret EEG signals and the type of software employed to process them. They discovered how eye blinking by the person wearing the cap can disrupt the signal and how to remove that interference. They also reviewed methods used for EEG-based brain-computer interfaces that will assist them in designing their human data collection and decoding the collected EEG signals. When the fall semester commences, the students will split into teams and continue the project as part of their capstones (all three are senior electrical engineering majors who are on track to graduate next May). Gonzalez and Nelson, joined by a third student, will work with the EEG cap – designing experiments for human subjects (mainly student volunteers), collecting data and applying machine learning and deep learning methods to decode the EEG signals. Villa-Hernandez, joined by two other students, will focus on the robotic arm – collaborating on the experiments for human subjects and designing an interface to allow the team to take brain signals from the cap and use them to control the robotic arm. Khoubrouy said the Summer Scholars students built on the efforts of previous students, who accelerated the training process by sharing their work and resources. But she also saluted the current students for diving headlong into a mostly unfamiliar discipline this summer. “They had to go outside their comfort zone, because the project was an interdisciplinary topic,” she said. “Before this, they were only focusing on electrical engineering, and this was more related to neuroscience. The literature that they studied is high-level papers written by scientists, Ph.D. students. I know it was really difficult for them to understand, and I was impressed by the progress they made.” Gonzalez is a two-time Summer Scholar in the NSPAIR Lab who has been mentored by Khoubrouy since his sophomore year. The first project he worked on involved training AI software to interpret brain waves and predict if the subject was responding to an audio or visual stimulus. The team next increased the complexity, presenting the subject only with a visual stimulus and trying to determine if it was a food or non-food image. “I've been able to see how the projects have grown from their simplest form to now moving to controlling a robotic arm, which has been cool,” Gonzalez said. The robotic arm features four joints and a gripper. This school year, the objective is to exert basic control – which joint to move and in what direction. In future years, Khoubrouy hopes to reduce the processing time to make it as close to instantaneous as possible. The ultimate goal of the multiyear project is to help people with paralysis to move prosthetic limbs or other devices using only their thoughts. “I know some labs have been working on it,” Khoubrouy said. “They have been very successful, but the goal is to make it more natural and faster and easier.” All three of the lab students are from the local area (though Villa-Hernandez was born in Ithaca, N.Y., where his father worked for Cornell University), and all three have caught the research bug to the extent that they intend to pursue a master’s or even doctorate in engineering. “It’s really nice to be given the opportunity to partake in undergrad research,” Gonzalez said. “That pushed me to want to go to graduate school.” For now, however, there are experiments to design, subjects to recruit – and a robotic arm to move. “It’s fun, it’s interesting,” Villa-Hernandez said of the project. “It’s learning new things that you’ve never seen before.” Media Contact Brian Hiro, Communications Specialist bhiro@csusm.edu | Office: 760-750-7306
- David T. and Dorris E. Staples Foundation Supports Art InternshipsA paintbrush, a stage, a story — the arts inspire innovation, evoke empathy and spark thoughtful conversations. Now, thanks to a generous three-year investment from the David T. and Dorris E. Staples Foundation, Cal State San Marcos students are turning creative passions into career pathways through paid academic internships. In partnership with CCAE Theatricals, CSUSM’s College of Humanities, Arts, Behavioral and Social Sciences (CHABSS) launched Pathways to Purpose, a career readiness program that provides structured, paid internships for students in arts education and theater arts. Future educators gain experience designing curriculum and teaching in Escondido elementary schools, while theater students gain an introduction to administration, performance opportunities and invaluable production experience through set design, prop creation and behind-the-scenes work on live performances. “While there are clear career paths in fields like nursing or business, the pathway for liberal arts students may not seem as obvious at first glance,” CHABSS Dean Liora Gubkin said. “For our students, especially those who are first-generation, paid internships open doors to opportunities that might otherwise be out of reach.” More than half of CSUSM students are the first in their families to attend college, often balancing academics with multiple jobs. For liberal arts students, especially those drawn to nonprofit and public-sector work, most internships are unpaid. Pathways to Purpose helps level the playing field by reducing financial barriers and offering real-world experience. Research shows that students who complete internships are more likely to graduate on time, secure employment and earn higher wages. And with eight out of 10 CSUSM graduates staying local, the program also strengthens the region’s cultural and educational landscape. “We’re proud to support CSUSM’s Pathways to Purpose program, which reflects the university’s commitment to student success,” said Joe Bowe, president of the David T. and Dorris E. Staples Foundation. “By combining paid internships, mentorship and career skills training, the program prepares students for meaningful careers in the arts and education while strengthening the local workforce.” The Staples Foundation’s support builds on a longstanding relationship with CSUSM. Over the years, the foundation has contributed nearly $500,000 to programs such as the Alliance to Accelerate Excellence in Education, the ASI Cougar Pantry, the School of Education and the university’s All-Steinway School designation – a tribute to co-founder Dorris Staples’ love of music. “We’re immensely grateful to the Staples Foundation and thrilled to collaborate with CSUSM,” said Julianna Crespo, executive director of CCAE Theatricals. “The arts are essential to building vibrant communities. Partnering with CSUSM to provide students with real-world experience ensures that the next generation of artists and educators can thrive and make a lasting impact.” With Pathways to Purpose, the Staples Foundation is helping shape the future of the arts at CSUSM, providing students with the resources they need to transform their passions into purpose-driven careers that will benefit our region for years to come. “Our vision is to expand this program across all liberal arts disciplines, giving every student a chance to apply their education in real-world settings,” Gubkin said. Media Contact Eric Breier, Interim Assistant Director of Editorial and External Affairs ebreier@csusm.edu | Office: 760-750-7314
Student Announcements
- Campuswide Evacuation DrillA mandatory campuswide building evacuation drill will be held on Feb. 12 at 9 a.m. The drill complies with a California State University policy that requires each campus in the system to conduct a building evacuation drill at least once annually. On Feb. 12 at 9 a.m., a message will be sent via the emergency notification system to start the evacuation drill. Multiple modalities may be utilized, including desktop alerts, digital signage, library PA, Cougar Central PA and text messages. Your building’s fire alarm also may activate. The drill is expected to last 20-30 minutes. Please evacuate the building, report to the nearest evacuation zone and wait for the “all clear” before re-entering. You can review the building evacuation zone assignments at https://www.csusm.edu/em/documents/csusmevaczones24.pdf. Contact Emergency Management at em@csusm.edu with any questions.
- Checking the Status of Campus ElevatorsDid you know there are three ways to check the working status of CSUSM’s 40 elevators and five wheelchair lifts? 1. Facilities Development and Management tracks the working status of our elevators with this interactive map. https://workrequest.csusm.edu/elevator/status.php 2. You can also sign up for email notifications that automatically alert you when our elevators are taken out of service or returned to service here. https://m.csusm.edu/default/kurogo_message_center/channels?feed=messages_channel_eac8ab41-0a30-45fd-aa4b-e1bca1ec9644 3. You can also receive automatic notifications on your phone through the CSUSM App. To sign up do the following steps: • Sign in to the CSUSM App • Go to “Maps” • Click on “Elevator Status” • Click on the “Opt In” button
News Release
- CSUSM Names Interim Vice President of University AdvancementCal State San Marcos is pleased to announce that Michelle Rosenthal Clark has joined the university as the interim vice president for University Advancement. “We are thrilled to welcome Michelle to CSUSM,” CSUSM President Ellen Neufeldt said. “Her depth of experience and collaborative leadership style will be instrumental as we launch the biggest fundraising campaign in the university’s history and continue to build on the strong foundation.” Clark brings more than 30 years of experience in philanthropy advising, nonprofit management and fundraising strategy. She has led development programs at institutions including Caltech, UC San Francisco, Emory University, USC and The Music Center. Over the course of her career, Clark has contributed to more than $500 million in philanthropic gifts supporting higher education, scientific research, health equity and the arts. She has served in executive roles, advised presidents and provosts, and built high-performing teams. Her expertise includes planning and executing multibillion-dollar campaigns, navigating public-private partnerships, and shaping academic and community programs. “I’m honored to join CSUSM at such a pivotal moment in its journey,” Clark said. “The campaign represents a bold vision for the university, and I’m delighted to partner with President Neufeldt, the advancement team, the Foundation Board, and the entire campus community to help bring that vision to life." Clark also has a strong track record of working with fiduciary and fundraising boards, supporting governance, development and marketing committees. As a consultant and interim leader, she partners with universities, nonprofits and philanthropic advisory organizations to elevate strategy, optimize operations and drive results. She earned her bachelor’s degree in art history and a certificate in management effectiveness from USC. Clark will serve in an interim capacity while CSUSM continues to advance its fundraising and engagement efforts. A national search for a permanent vice president of advancement will begin this fall.
- Ethnic Studies Professor to Perform at San Diego Book FestivalJason Magabo Perez, a Cal State San Marcos associate professor of ethnic studies, will be a featured performer at the inaugural KPBS San Diego Book Festival this weekend. Perez, who’s also the poet laureate emeritus for the City of San Diego, will read some of his poetry on the main stage Saturday from 2:30-3 p.m. at the University of San Diego. He will appear alongside Paola Capo-Garcia, San Diego’s current poet laureate, and award-winning poet Karla Cordero. The festival, which runs from 10 a.m. to 4 p.m., is a free event featuring panel discussions with award-winning authors, activities, live entertainment and exhibitors including local authors and independent booksellers. Hired in 2019, Perez is entering his seventh academic year at CSUSM. In January 2023, San Diego Mayor Todd Gloria selected him as the city’s poet laureate, a two-year appointment to write poems, hold workshops and add to the cultural richness of the region. Also in 2023, Perez was awarded a $50,000 poet laureate fellowship by the Academy of American Poets. He helped launch a youth empowerment poetry project that included youth mentorship and workshops on poetry, performance-making, filmmaking and video art. Media Contact Brian Hiro, Communications Specialist bhiro@csusm.edu | Office: 760-750-7306
Steps Magazine
- Alumna on Front Lines of Fight to Advance Clean EnergyManal Yamout McDermid often feels like she’s standing on the cutting edge of California’s multibillion-dollar green economy. One day, McDermid will be meeting with a company that is developing what are effectively electric helicopters designed to cover distances of less than 100 miles – basically, an Uber for the skies. The next day, she’ll sit down with a business that’s building a device that captures a semi truck’s carbon emissions directly from the tailpipe, pumps it into a tank, then either buries it underground or sells the CO2 for use in products like soda. Still other days might include huddles with firms that make rooftop solar panels, heat pump water heaters, even self-driving cars. “Each of the clients that I work with, I get a chance to embed in their team,” McDermid said. “I get to jump around. And not only is the subject matter different, but the people are different and the vibe is different. I like that diversity.” Those clients, in turn, value McDermid’s expertise, so much so that they’re willing to pay handsomely for it, in many cases while they’re still trying to get off the ground as a startup. The Cal State San Marcos alumna is the founding partner of Caliber Strategies, a Sacramento-based lobbying firm that helps energy and climate companies – whether sexy startups or stodgy utilities – navigate the regulatory maze that is the California policy arena. In doing so, McDermid draws on almost two decades of experience in state politics and policymaking, going back to when she was a clean energy adviser to former Gov. Arnold Schwarzenegger in her early 20s, only a few years after graduating from CSUSM with a degree in biology. “I founded this company because it’s really challenging to bring new technologies to market, especially in a place like California where the market rules are quite complex and there are all these different agencies doing different things,” McDermid said. “We focus exclusively on climate and energy, and primarily on what I refer to as disruptive technologies.” Founded in 2013, Caliber now totals eight employees, and one of McDermid’s fellow partners is Michael Picker, former president of the California Public Utilities Commission (CPUC), the nonpartisan body charged with regulating the state’s utilities. The company has almost 50 clients, including investment management giant Blackstone, accounting firm KPMG and Sunrun, one of the nation’s biggest solar installers. Sometimes Caliber’s clients take the form of a legacy company that’s opening a new product line. A.O. Smith Corporation, for example, has been around for 150 years and is one of the world’s leading manufacturers of water heaters and boilers, with annual sales of almost $4 billion. But as California increasingly moves toward the full electrification of all buildings, A.O. Smith is gravitating toward heat pumps, which heat water using electricity instead of gas. Enter Caliber. The company worked with a team of nonprofit, industry and environmental organizations to help pass legislation to allocate about $44 million in incentives for heat pumps. Caliber then led an effort with this coalition and the CPUC to design an incentive program that would offer state residents payments of up to $7,300 for installing heat pumps. Another category of clients is fledgling businesses with an innovative solution to a climate-related problem. Charm Industrial is a Bay Area startup with a mission to, as its website touts, “put oil back underground,” an elegantly simple description of the complex science involved in carbon capture and sequestration. Charm approached Caliber in its infancy, seeking to get introduced to the right people, increase its name recognition and create a market from scratch. “It’s about streamlining the process, and even more so trying to educate regulators,” McDermid said. “We educate regulators and policymakers about what the needs of new technologies are. After the policymaker has already said, for example, we want electric cars and you have the market ready, there remain all these barriers that no one has figured out. So it’s a collaborative process to figure out how we get from where we are now to where we want to be.” It was at CSUSM where McDermid discovered her twin passions for environmental science and public policy. Having initially enrolled at the university on a cross country and track and field scholarship (she competed for two years before injuries forced her to stop), she decided she wanted to pursue conservation biology and save the earth one planted tree at a time. At some point in her college journey, however, it dawned on her that planting trees – even 10 to 20 acres worth – couldn’t compare with, say, protecting millions of acres through legislation. As a junior, McDermid spent the fall semester in Washington, D.C., as part of the Panetta Congressional Internship Program, and when she returned, she ran for and was elected president of Associated Students, Inc., for her senior year in 2004-05. She even started a progressive activist organization with some friends. “CSUSM was this perfect testing ground to try out all these different things,” she said. Using her student experience as a springboard, McDermid was accepted after graduation into the Capital Fellows Program, an initiative through Sacramento State that offers paid, full-time fellowships in each branch of California’s government. She was assigned to Gov. Schwarzenegger’s office for a year, followed by a year working in the office of First Lady Maria Shriver. In 2008, McDermid got her big break when Susan Kennedy, still early in her tenure as Schwarzenegger’s chief of staff, acted on a recommendation to tap McDermid as her top deputy. Kennedy was seeking not an executive assistant but someone who could step into her high-pressure position when necessary and not miss a beat. In McDermid, she found a kindred spirit, essentially a younger version of herself. “She was perfect,” Kennedy said. “She looked out at the landscape from the perspective of, if she were the chief of staff to the governor, how would you prepare for this? How would you brief him on this? What information do you need from the agencies or the departments or the senior staff? “It’s a very tough role to step into, and she earned everyone’s respect because she was so good at what she did. She made me twice as good at what I was doing because she was as good as me.” Near the end of his eight years as governor, Schwarzenegger began to feel a particular urgency to buttress his accomplishments in the climate space. He tasked Kennedy with figuring out how to secure permitting for a host of renewable energy projects being incentivized by the Obama administration, and Kennedy in turn tasked not only Picker – the former CPUC president and current Caliber partner – but also McDermid. “It was a failure-is-not-an-option initiative by the governor,” Kennedy said. “I gave Michael all the power, and I gave him the most powerful weapon I could think of, which was Manal. The two of them were responsible for basically unlocking gigawatts of renewable energy in California, which completely changed the landscape of the state’s climate initiatives.” McDermid’s efforts were so successful that, when Schwarzenegger left office in 2011 and Jerry Brown entered, she was among just a handful of staffers retained out of the nearly 100 in the governor’s office. She departed later that year to take a job in Washington as a lobbyist for NextEra Energy, an electric utility holding giant, before Kennedy lured her back to California in 2013. With her longtime mentor, McDermid launched not only Caliber but also Advanced Microgrid Solutions (AMS), a company that was born out of the shuttering of the San Onofre nuclear power station in June 2013. That closure created an immediate 20% power shortage in large portions of Los Angeles, a gap that AMS filled by building what McDermid called the “world’s largest virtual power plant” – battery storage systems at commercial sites like Kaiser Permanente, Irvine Company and Walmart. Over time, AMS shifted its focus from developing those large-scale energy storage projects to providing software that allowed others to optimize their own energy storage assets. When AMS was sold in 2020, McDermid rededicated herself to Caliber, which had been on the back burner for a few years. During the pandemic, she got married and moved from San Diego (where she grew up after her family escaped war-torn Lebanon when she was 3) to Santa Barbara, her husband’s hometown. Manal and Hitch, her husband, have a 3-year-old son, Malek. McDermid makes frequent trips to Sacramento and to San Francisco, where Caliber has a small office. Not coincidentally, the Bay Area also is the headquarters of the CPUC, one of the regulatory bodies that Caliber works closely with, along with the California Energy Commission, the Air Resources Board and the Natural Resources Agency. Many for-profit companies have an adversarial relationship with the regulators that establish the rules governing them, but that’s not the case with Caliber or most of its clients. They’re all in the same boat and rowing in the same direction when it comes to the state’s ambitious climate goals, which is one of myriad reasons why McDermid loves the work she does. “We’re very focused in California precisely because we actually want to get things done,” McDermid said. “I don’t want to spend my time convincing someone that climate change is a problem or that we should put more electric vehicles on the roads. The nice thing about California is, at the highest level, the leadership is completely bought in on what the problem is. And it’s more about figuring out: How do we solve it?” Manal Yamout McDermid Major at CSUSM: Biology Graduation year: 2005 Company: Caliber Strategies Website: caliberstrat.com Founded: 2013 Number of employees: 8 Talking Business With Manal Yamout McDermid What's the best advice you received about starting a business? Work with people you like. It's super simple, but if you pick people you like and admire and want to spend an inordinate amount of time with, you really can't go wrong. In some ways, getting the people right is more important than the idea and the path to market. What advice would you give budding entrepreneurs? Same advice as the first one: Choose your partners carefully, and choose them based on their character, their integrity and your level of trust in them. Don’t just think about breaking into a market. What's the greatest challenge in starting your own business? I think it's the uncertainty and the self-doubt that come with it, like: Should I grow? The greatest challenge is believing that as you scale up, things will work out, and getting the confidence to take that next step. Knowing what you know now, is there anything you would have done differently? No. I'm a firm believer that whatever happens was supposed to happen, and it doesn't mean that it was good. But I wouldn't have done it differently. What are the qualities of a good entrepreneur? I would say confidence, belief in yourself. The ability to really pay attention to what's happening around you, whether that's the market or the people you surround yourself with. Media Contact Brian Hiro, Communications Specialist bhiro@csusm.edu | Office: 760-750-7306
- Incredible Mulk: Class Project Becomes Thriving BusinessMelissa Finestone remembers the assignment in her business marketing class that started it all. Each student was required to develop a business plan based on a product they conceived. Finestone decided to curate a product that combined her passion for cooking with a childhood love of chocolate milk. But Finestone wanted to develop a healthy alternative to other chocolate milks on the market. She noticed that there was a growing demand for more plant-based options, and she wanted to create a product that would avoid a laundry list of unfamiliar ingredients. When Finestone couldn’t find a product on the market that met her requirements, she chose to make her own. Using her Vitamix blender to grind almonds in her kitchen at home, Finestone crafted samples of chocolate- and strawberry-flavored, plant-based almond milk. She served it to each student in the class while presenting her product. “I remember a classmate saying, ‘I do not drink flavored milk, no matter what kind of milk it is, but I would buy this one,’ ” said Finestone, then known by her maiden name of Mandim. The overwhelming support from her peers inspired Finestone to launch The Mulk Co. in June 2018, only one year after she graduated from Cal State San Marcos with a bachelor’s degree in global business management. “What she is doing in starting up a food business is extremely difficult,” said Dick Lansing, who worked with Finestone as part of the College of Business Administration’s Career Mentor Program. “There are all sorts of hurdles and problems and costs that you need to go through and take into consideration. “I generally don't recommend anybody go into the food business, as an individual person, unless they have a lot of money they want to lose. But she had a plan, which was really good and really smart.” Today, Finestone’s signature almond milk is available at nine farmers markets throughout San Diego County and three in Los Angeles. She has gone from grinding almonds in her kitchen to using a commercial space in Vista, where she produces 10 different flavors and three seasonal offerings. The chocolate and strawberry flavors that she shared in class are among the most popular – and the recipe hasn’t changed much since then. “I can’t pick a favorite, but I associate each flavor with a memory,” Finestone said. “When I think of strawberry, I think of the student who complimented me in class because I couldn’t believe that she liked it so much.” Finestone takes pride in using only real ingredients in her almond milk; it contains no additives, fillers or preservatives. She sources her almonds from a farm in California’s Central Valley, where 80% of all almonds in the United States are harvested. Mulk has become so successful that Finestone has employees to cover the numerous farmers markets, though she still can be found each Sunday at the Leucadia Farmers Market. “My husband tries to get me to stay home and rest on Sundays, but I just love it,” she said. “There’s just something about the community and relationships you build with other vendors. I love the friendships you make, not just with your customers but with fellow business owners.” Finestone never intended to be an entrepreneur. It took a one-way ticket around the world for her to discover this path. Finestone grew up in South Africa, where she earned a bachelor’s in fine arts from Witwatersrand College and then graduated from Inscape Design College. She had a well-established career in interior design, even winning an interior designer of the year award for Virgin Airlines’ launch in South Africa. When Finestone’s parents moved to Australia, where her sister had landed a job, Finestone decided to move with them. But she quickly learned that Australia wasn’t where she wanted to live long term. Instead, she packed her belongings to find someplace that felt like home. It began a journey that took her from Melbourne to Sydney and then on to Chile, Brazil, Peru, Argentina, Bolivia, India and Thailand. With visits to more than 30 countries over her lifetime, Finestone credits the globe-trotting experiences for shaping her as a businessperson. In fact, it was a trip to India that inspired one of Mulk’s most popular flavors. The company’s golden almond milk is blended with turmeric, cinnamon and ginger, a nod to the Indian drink masala haldi doodh, which translates to “golden milk.” “I remember drinking it at Indian street markets, and it was delicious,” Finestone said. “I knew I wanted to create a version of it for Mulk.” After nine months of traveling, Finestone returned to Australia to see her family. She didn’t stay long, taking an offer to visit a friend in Los Angeles. This trip was different from the others, though. It was her first time in the United States, and she fell in love with Southern California. Finestone found herself with new opportunities, and she leaned into her passion for cooking, which had been a constant in her life since she was 6 years old and honing her skills with her mother and grandmother. Her talents led to a job as a chef for Oscar-winning composer Hans Zimmer. But Finestone yearned for something else. She started studying business leadership and management at Santa Monica College and landed internships in public relations and marketing. She always thought her time in the U.S. would be temporary, that she would eventually return to Australia to be closer to her family. Then she met her future husband, Adam. One of Finestone’s internships was located next to the packing and shipping company owned by Adam’s parents. She frequented the store to mail packages, becoming such a regular that Adam’s parents invited her to a Christmas party where she met their son, who was visiting from San Diego. Finestone eventually moved south to be closer to Adam and continued to pursue her business degree, first at Palomar College and then at CSUSM. “I liked the idea of having a degree that would support any industry,” Finestone said. Finestone also had support from Adam, whom she credits for inspiring the name of her almond milk business. “My husband makes fun of me when I say ‘milk.’ It sounds like I’m saying ‘mulk’ because of my South African accent,” Finestone said. “The name just stuck, and I felt like it was fitting for my business.” Starting any business comes with challenges, and the food industry is notoriously difficult for budding entrepreneurs. It wasn’t just Lansing, a College of Business Administration advisory council member, who warned Finestone about how grueling it could be. As Finestone grappled with whether to start a business or find a corporate job, she reached out a week after graduation to Jim Hamerly, then the college’s dean. “I certainly shared some of my concerns and skepticism with Melissa about starting a food business,” Hamerly said. “She told me, ‘Well, I'm manufacturing it in my kitchen at home and I'm crushing my own almonds.’ And I'm thinking, ‘Oh my.’ ” Hamerly knew that could be problematic for adhering to U.S. Food and Drug Administration guidelines and that a commercial kitchen would be needed. At the time, Hamerly was helping his brother with a soup stock business, which required Hamerly to learn about packaging and manufacturing fluids. He shared what he learned with Finestone, even connecting her with his brother. Both Hamerly and Lansing were impressed with Finestone’s drive to launch her business. She decided after meeting with them that she would start small and serve her milk at a few local farmers markets. It was familiar territory to Finestone, who worked as a food service vendor for Bitchin’ Sauce, an almond dip company, while attending CSUSM. “I knew the lay of the land,” Finestone said. “I was able to create connections with other farmers market vendors and get ideas for my business.” When Finestone was just starting out, Hamerly was a regular visitor to her booth at Poway’s farmers market on Saturday mornings to support her and purchase Mulk products. “She's really good with people,” Hamerly said. “I used to sit on the sidelines and watch her sell to people as they came through the farmers market. A lot of CSUSM students start businesses, but she's really got a great head for business. She gets it.” Six years after launching Mulk, Finestone is familiar with the landmines that come with owning a business. But the happiness that radiates from her customers keeps her going. She is continuing to grow the business, with hopes of one day having Mulk available in Whole Foods. Finestone still thinks often about the day that her classmates tried her almond milk for the first time. She smiles when she recalls their reaction, and the memory never ceases to fuel her motivation for the future. “I have had lots of challenges,” Finestone said. “But I believe in my product and I see people’s faces when they find something they like. And when customers keep coming back, it just tells me that I'm actually fulfilling some sort of need. That's really what keeps me going.” Melissa Finestone Major at CSUSM: Global business management Graduation year: 2017 Company: The Mulk Co. Website: themulkco.com Founded: 2018 Number of employees: 3 What advice would you give budding entrepreneurs? “Rank on a scale of 1 to 10 how passionate you are about this idea because it needs to be 11. Don't be scared of starting a business. It might fail, but it also might set you up for your next success. I've come across entrepreneurs who have started one product, realized there were a lot of roadblocks with the product and then they switch and start doing something else. And then they actually move forward with that one.” What’s the greatest challenge in starting your own business? “Employees and when your equipment breaks. I use industrial equipment and I'm not an engineer. So if something goes wrong, it's really stuck.” Knowing what you know now, is there anything you would have done differently? “It would have been so cool if I was studying business while I was starting a business. Because I think I would learn a lot of principles and it would have helped getting feedback from professors.” What are the qualities of a good entrepreneur? “Resourcefulness, passion and a high learning curve.” Media Contact Bri Phillips, Communications Specialist bphillips@csusm.edu